What is your why?

Happy New Year! I can not believe it is already 2017. There has been a lot of reflection thinking here for the past few weeks, which got me in the mood to write about the business and the entrepreneurship on a larger scale. I’ve read so many great books for the past several months written by great authors. They were books about personal growth, business, mind and several others, that prompted me to ask myself several important questions. Read on!

In a world where you are judged by how successful your company is, the how aspect is so overwhelming that most of the business owners concentrate on it, often forgetting the why aspect of entrepreneurship.

Have you ever wondered why you have chosen to be an entrepreneur? What was the reason for starting your company?

Is it the freedom that you get as a business owner?

Or did you simply have a great idea that you wanted to share with the rest of the world?

Did you want to spend more time with your family, choosing to start a business that will enable you to work from home?

Though these three reasons are valid for starting a company, they are simply not enough. Doing the work simply because you are able to schedule your time the way you want it might sound like a great idea at the beginning, but over time it will wear off, leaving you unmotivated, disengaged and even wanting to start something new and fresh.

A study conducted on the successful companies has shown that the most successful are the ones that have a deeper meaning behind their existence. The entrepreneurs who have concentrated on something larger than themselves when they started a business have proven to be not just more successful, but also happier in the long run.

In order to become one of these highly successful entrepreneurs you might want to clarify what success actually means to you, and what your passion is, so you can start a business that is actually an extension of your passion and creativity.

I recently read a great book by Steven Pressfield The War of Art: Break Through the Blocks and Win Your Inner Creative Battles that touches on this subject a lot. If you haven’t read it, I highly suggest it. It is a quick read and it will definitely give you some food for thought.

Doing what you are passionate about will give you enough motivation to get through the rough patches that every business must endure, yours included. The deeper why of starting the company is the one that will help you reach success in the end.